CCH Healthcare, a newly minted multi-facility healthcare firm, approached us with a unique challenge. They had yet to develop a significant market presence, leaving potential employees unconvinced of their credibility, and making high level positions harder to fill. Additionally, they felt that financial institutions would not take them seriously due to their underwhelming corporate image.

iDesign collaborated with CCH to discover what defines them as a company and how they could stand out in their field. We then designed a brand suite that is both uniquely their own and extremely impressive. Their icon is a symbol of their teamwork, cutting edge care and their professional stance. All company stationery, uniforms, ID cards and signage now reflect the principles that guide them and characteristics they are most proud of.