VIVA Shoes started in Los Angeles in 2003 as a company that designed several lines of elegant high-end shoes, with branches in Los Angeles, New York City and Houston. The company approached us to help improve its lower-than-projected annual revenue. VIVA Shoes wished to build a wider customer base and eventually to sell its products at a higher price point.

We understood that VIVA Shoes' target market is sophisticated, upper-class women. With modern fashion in mind, iDesign guided VIVA through a strategy that included new branding and packaging. This infused VIVA with an attractive, exciting appeal and provided customers with a state-of the-art online and brick-and-mortar shopping experience. VIVA now brings an exclusive shopping experience to the modern, fashion-forward woman.