CHALLENGE:We were approached by ScrubbyPet, a company that sells a unique product that could be very useful to pet owners. While they enjoyed much repeat business, they were not growing their customer base at the rate they had expected. Even though they were selling on multiple platforms and had been featured in national media outlets, the market simply was not responding well.
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OUTCOME:Scrubby was born! Designed from scratch to specifically engage their target audience and with a modern and youthful tone, Scrubby is a brand with all the polish of the big names in the global pet industry. Their product presentation was completely overhauled and the interest it generated was as explosive as it was immediate. The rebranding was deemed a smashing success and demand is now regularly exceeding production.
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